Social Media Marketing.
The contemporary society being led into the future by innovation and technology has revamped the conventional ways of doing things. So, when all the fields are restructured to match the future that is today, how can marketing stay behind? Marketing, over the period of time, has not just evolved its traditional practices but has also ventured into the new fields that have presented themselves with great potential and an even greater reach. We can’t really leave behind Social media when we are discussing potential, can we?
Social Media has proved to be a really cost efficient medium of marketing that also provides you with a great exposure, and let’s not forget that it is considered as a vehicle of direct marketing. Which means that you can reach your prospects and patrons on an individual level by the use of social media marketing. Through social media, one can directly reach multiple prospects at the same time and also communicate with them individually. So, what exactly does it take to successfully carry out social media marketing in a manner that helps in the growth of your business?
Open a Business Account.
Let’s start from the beginning. For social media marketing, you first need a social media account. On this account, you can make posts, upload videos, put stories, tweets, gain loyal followers, and it all culminates to generating leads. A business account is where you are also given options to display your contact details, offer detailed product information and even sell products online through social media accounts itself. You can be your own retailer, or redirect the prospects to the websites where you sell your products.
An Active Account
Now that we have opened an account for you, let’s talk about keeping it alive. The first step to utilizing the social media platforms to their greatest extent and benefitting your organization profoundly is keeping your social media account active. Simply opening an account will not benefit you, you have to continuously keep working on it. Your reach and exposure will increase only when you keep your account active constantly, i.e., keep your online presence noticeable. You can achieve that by keeping a steady rhythm and following a proper timescale for your posts. Keep updating your social media page, keep posting about the activities and achievements of your business and keep following the current trends. And the most important thing, keep communicating with your prospects.
Follow the trends!
Trends are not just for entertainment purpose. Nope. When a trend takes over the media, it impacts their minds of the masses and though temporarily, it influences their actions as well. The reach of the current trends is magnanimous. So as a marketer, making use of this opportunity is mandatory. Keep up with the online trends, create content that follows the trends, if not to promote your products then to keep your presence active and flourishing. Your brand image will constantly be highlighted by doing so and in turn it would help with your brand recognition and recollection.
Now that we are talking about trends, let’s talk about ‘Shweta’ going viral and how different brands have used it as an opportunity for brilliant marketing. Like how Manforce used the viral meme and incident to make an advertisement and posted it on Instagram. And we’re pretty sure everyone appreciated their on-point humour and their creative way of forming the promotional post.
Your website ranking can be hyped up by proper Search Engine Optimization (SEO), but the same cannot be said for your social media posts. Hashtags are used to categorize your content and connect it to certain themes, topics and so on. As such, for your social media content to reach your specific target audience and make the right impressions, use of proper and right hashtags is of great importance. People often search on social media using hashtags to view only the content that they want. So, make sure you know your hashtags.
Use all the platforms
When using social media, using all the platforms that are provided is very essential. Take for example how Instagram Reels took over the nation when it was introduced. Reels area a sure medium of reaching your target audience, not just because it is a video-based platform but also because it ensures a wider reach and a medium of entertainment. Similarly, make use of all the other provided platforms as well, like creating business profiles, updating stories, keep posting videos and pictures, tweeting and all other social media tactics.
Your posts need to be different; they need to stand out from others, and they need to be relatable. There are a number of ways to creatively promote your business and products in an entertaining manner, like creating vines, stories, using 3D posts, reels and what not. The field is always open for innovation; you can keep trying out new things to reach the target audience. Your posts must be creatively crafted to show off your business profile flawlessly. Also work on creating hype about the post through stories so people are eager for you updates.
Connect and Communicate
The whole point of social media is to provide people with a platform and allowing them to connect and bond. Communication is the key! Keep conversating and connecting with influencers for a broader reach and effective exposure. Much like brand ambassadors, influencers are people who do just what their title suggests, they influence the masses. So, create partnerships with them and connect to your target profile because they can surely impact the audience more than normal posts or stories can. Also try to communicate directly with your prospects and patrons directly by messaging or through different online polls and comments. By doing so you create something akin to a personal bond with your followers and prospects which eventually helps with your brand image
Promote your updates
Social media platforms like Facebook and Instagram have come up with the options to promote your posts for a wider and more specialized reach. They do these promotions for a pre-determined cost which, taken all other marketing costs into consideration, is indeed very efficient and effective. Promote your updates in the starting period of your social media marketing for gaining followers and a strong audience base, and later on you can stop promoting them as per your needs.
There you go, now that you know everything about how to make your social media marketing campaign successful, you can start working on it. And not to mention, you can always contact us for any marketing related query that you might have.